Cheetos and Doritos to launch new versions without artificial dyes
Some Cheetos and Doritos will look a little different soon.
Starting in December, stores will sell Simply NKD versions of the popular snacks that have no artificial flavors or dyes — meaning no bright orange color, PepsiCo announced Thursday.
The move comes following a push by Health and Human Services Secretary Robert F. Kennedy Jr. to get rid of synthetic food dyes in the nation's food supply. The Food and Drug Administration asked the industry to stop using dyes in April, but stopped short of banning them.
For Cheetos and Doritos, the original versions will still be available in addition to the new options.
"NKD is an additive option, not a replacement, introduced to meet consumer demand," CEO of PepsiCo Foods U.S. Rachel Ferdinando said in a statement.
